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The risks of visibility and trying (and why to do it anyways)

Catherine Andrews
7 min readMay 8, 2022

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You can do this.

Photo by Josh Boot on Unsplash

Happy Sunday, Soothers. I just finished a period of “launching” (aka, simply just selling something that has a concrete start and end date to the selling period) my dating course and I was doing some reflecting on it afterwards. Being a recovering codependent, people pleaser, and perfectionist, but also highly driven and ambitious, launches and anything to do with selling my services, especially intangible services that fall in the self-development and mental health sphere, really… how does one say… trigger the f*ck out of me.

It’s really scary putting your work out there in the world and asking people to pay for it, and while it has absolutely gotten easier for me over time, launch periods are still a bit of a transformational, dread-inducing rollercoaster for me. I know I won’t finish a launch the same person who started it; I’ll have grown in my identity as an entrepreneur, as a coach, as a teacher, as a public figure, as a writer, as a marketer, as a salesperson, as somebody who does her best to participate in commerce but not capitalism. (I spoke on this recently on my biz coach Dielle’s podcast, Black Banked and Booked Out.) I will have engaged meaningfully with fear.

During launches, I have to do a lot of steadying of my mind and nervous system to make sure I don’t…

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Catherine Andrews
Catherine Andrews

Written by Catherine Andrews

Teaching awakening + healing through vulnerability + self-compassion. Finding hope in a messy world. Author of the Sunday Soother. http://catherinedandrews.com

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